![]() Spotify: increase in Spotify streams of Grammy performers January 26 to 27, 2014įrequency of Spotify usage in the U.S. Spotify: top streams worldwide 2017, by gender Spotify: top streams worldwide 2017, by genre ![]() Spotify usage worldwide in 2013, by source and age Time spent streaming music on Apple Music vs. Spotify use to consume digital content in the UK 2012-2018 Survey on music streaming on Spotify in Finland 2017, by frequency But with the company recording a profit in early 2019 for the first time since its inception, Spotify remains very much a market leader and firmly on the path to future success. Whether Spotify’s growth will last forever, only time will tell, particularly as Apple Music continues to put up a good fight and smaller but increasingly popular services such as Deezer begin to make their mark. music listeners’ lives.Ī survey revealed that Spotify is also the preferred music streaming service among 18 to 29-year-olds, which may seem unremarkable given the data on Spotify’s user base, but serves as further evidence of Spotify’s popularity among younger users. ![]() In the United States, Spotify is one of the most commonly used apps for listening to podcasts, and despite being in constant competition with Apple Music, remains a large part of U.S. Spotify’s popularity is undeniable, accumulating millions of premium subscribers worldwide each quarter and hundreds of millions of unique visitors to every month. The streaming giant has permanently altered how consumers discover, engage with and share music, and according to a 2018 survey, Spotify reaches almost half of 16 to 24 year olds in the United States each week. ![]() As of March 2018, Spotify’s user base was dominated by Millennials, with 29 percent of its users aged 25 to 34 and 26 percent aged between 18 and 24 years old. ![]()
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